As brands push the boundaries of innovation, one critical element often overlooked is adhesives and coatings in e-commerce packaging. Yet, the right solutions can transform customer experience, improve supply chain efficiency, and drive sustainability. To maintain our leadership in the adhesives and coatings market, Henkel is continually evolving our portfolio, introducing new solutions, and reimagining the packaging industry. Through this presentation, we will share the driving forces we see shaping the future of e-commerce packaging materials and provide options to solve pressing concerns.