Sustainable, circular, recyclable: In today's world with all of its challenges, does anyone really care about sustainable packaging? The answer is yes, but it's complicated. We all care about sustainability – at least in its conceptual form. The issues arise when we realize what it actually means for us as individuals, or organizations. That’s when the limitations in terms of what we'll do to be sustainable start to appear.  In this presentation we'll discuss where we are today in terms of what’s considered sustainable packaging, why it's important, and how to work with your supplier to improve your packaging so that it helps to sell your product.