The rollout of EPR regulation has now officially begun; earlier in the year, “obligated” Producers in Oregon reported and paid fees on the full year of Sales Data for 2024. Next in line, over the Summer, “obligated” Producers in Colorado reported for sales into that state. What is next for EPR in the US? What are the obstacles that face Brands? We will dive into the definitional structures and how those definitions could impact both downstream and upstream suppliers. Further, all three of the leading Western States (OR, CO and CA) have different material categories (for example, OR and CA have exempt Deposit Return System exemptions; CO does not) of various lengths, and therefore material differences in fee structures. We will unpack the barriers created by harmonization gaps, but also how Producers can avail themselves of the areas that do align.