A seasoned strategist and market researcher, Eric’s primary goal is leading senior client relations as they look to NIQ’s premier consumer trends services for guidance into actionable product and marketing strategies.

He has 30+ years of consumer research, marketing and consulting experience across the majority ofFortune 500 sectors, including automotive, technology, CPG, finance, and retail.

Prior to Consumer Life, Eric spent 15 years in the advertising industry, unearthing consumer insights and developing communications strategies for many of America’s most recognized brands.

He has judged the Effie’s, guest lectured, and spoken at numerous senior client and industry events.

Eric received his MBA from the California State University, Fullerton, and his Bachelors of Science from the University of California, Riverside.